MAKING
GOOD
SHIT
SINCE
2014
ABOUT ME
I’m a media buyer strategist focused on scaling brands through performance marketing and BI-powered decisions.
WHAT I DO
PAID
I don’t push buttons. I build campaigns that print 3X–8X ROAS.
DATA
If the numbers lie, the business dies. BI makes ROI bulletproof.
AI
I engineer flows where AI does the boring work, and profit scales.
STRATEGY
Tactics without strategy burn money. I design growth systems that last.
CMO
Fractional CMO = board-level vision without the full-time overhead.
EXPERIENCE
Over two decades of experience in data-driven marketing and working with some of the most talented people in the business
NOW
CMO & AI Engineer
altNEWS
2022
Senior Media Buyer
Neil Patel
2018
Head of Performance & BI
Muon Marketing
2014
Digital Analyst
WebFX
CLIENTES
I worked with some of the most innovative industry leaders to help build their top-notch products
AVIANCA
Optimized flight sales funnels, still waiting for my free business class upgrade.
OVOLO
Helped fill luxury hotel rooms I never actually stayed in.
LEVI’S
Boosted global denim sales campaigns, while avoiding skinny jeans myself.
KANGU
Built digital growth so strong it got Mercado Livre’s attention (without ever shipping a single box).
CLUB MED
Scaled resort bookings worldwide, from behind a cold office desk.
YANMAR
Generated leads for heavy machinery, even though I’ve never driven anything bigger than a hatchback.